What each add-on actually does.
Not a feature list — a look at the screens and everyday scenarios behind every core feature and optional module in the platform.
Five modules are included in every build. Everything else is optional, priced up front on the pricing page, and switched on the moment you need it. Every screen and scenario below is an illustration with sample data, not a real customer.
Included in every build
Customer website
A website built to turn searches into enquiries, not just look nice.
Lead-generating site tailored to your business, ready to accept enquiries.
What it does
- Multi-page site with services, areas covered and pricing guidance
- Enquiry form that drops straight into your customer list
- Local SEO pages built for your trade and your towns
- Mobile-first layout, fast loading, no page-builder bloat
- Photos, logo and colours matched to your brand
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A mobile hairdresser working across a commuter town
She has no website and relies on Facebook and word of mouth. With this module she gets pages for each treatment and each town she covers, written around the searches customers actually type, and enquiries land on her phone instead of getting lost in a comment thread.
Also switches on for your website
- Multi-page website
- Enquiry form
- Local SEO pages
- Website content manager
Best for: Every business — this is the foundation everything else plugs into.
Included in every build
Customer management
Every customer, every job, every note, in one place — automatically.
Every customer, job history and note stored automatically.
What it does
- New enquiries become customer records with zero extra typing
- Full job history against each customer
- See who's a repeat customer and who's new at a glance
- Search and filter your whole customer base in seconds
- No more digging through texts, emails and a paper diary
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A mobile hairdresser working across a commuter town
Client details currently live in three notebooks and her phone. Here they become one list showing every client, their last appointment, their notes and what they have spent — searchable in a couple of seconds between calls.
Also switches on for your website
- Enquiries saved to your CRM
- Customer records & history
Best for: Anyone tired of losing track of who they've worked for and what they were owed.
Alison Grant
Bathroom refit
£2,340
RepeatMarcus Webb
Leak repair
£180
NewPriya Shah
Boiler service
£95
RepeatIncluded in every build
Job & appointment scheduling
A diary and calendar that actually reflects real jobs, not guesswork.
Diary, calendar and job status in one place.
What it does
- Weekly and monthly job diary with status at a glance
- Assign jobs, mark them complete, and reschedule in a tap
- No more double-booking two jobs on the same afternoon
- Works from your phone on-site as easily as at a desk
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A heating engineer running two vans
The diary today is a whiteboard in the van. This turns it into a live schedule with job status, travel time and who is assigned, and your website only ever offers slots you are genuinely free for.
Also switches on for your website
- Live availability shown on contact page
- Job diary & calendar
Best for: Any business juggling multiple jobs or appointments a day.
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Thu
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Included in every build
Quote builder
Professional quotes that get sent, tracked and accepted online.
Professional quotes, sent and accepted online.
What it does
- Line-item quotes built in minutes, not a blank Word document
- Sent by email or SMS with a link customers can accept on the spot
- You get notified the moment a quote is opened or accepted
- Every quote becomes an invoice with one click once the job's done
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A heating engineer running two vans
Quotes get typed up after hours, which is when jobs get lost to whoever replied first. Here a quote is built at the kitchen table from your saved prices, sent before you are back in the van, and accepted online.
Also switches on for your website
- Request-a-quote flow with job details
- Quote builder & acceptance
Best for: Any business that quotes before it invoices.
Bathroom re-plumb — A. Grant
Awaiting replyIncluded in every build
Invoicing & payments
VAT-ready invoices that chase themselves and get paid by card.
VAT-ready invoices with reminders and card payments.
What it does
- Professional, VAT-compliant invoices generated automatically
- Card payment built in — no separate payment link to set up
- Automatic reminders for anything left unpaid
- Clear paid/unpaid status across your whole business
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
An accountant with a small client list
Invoices go out as attachments and payment waits on a bank transfer. This sends VAT-ready invoices with a card payment link, chases the overdue ones automatically, and shows you what is outstanding at a glance.
Also switches on for your website
- Pay-your-invoice page
- Invoices, reminders & card payments
Best for: Anyone who's ever had to chase a late payment.
M. Webb — Leak repair
PaidOptional add-on
Online booking
Customers book a real slot themselves — day or night.
Customers book available slots directly — fewer missed calls.
What it does
- Live availability shown right on your website
- Customers pick a slot and book without calling
- Optional deposit taken automatically at booking
- Confirmation and reminder messages sent for you
- Cuts down no-shows and last-minute phone tag
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A beauty salon with two treatment rooms
Evenings go on answering "are you free Saturday?" messages. With booking switched on, clients pick a real slot themselves at 11pm on a Tuesday, pay a deposit if you ask for one, and get their own reminders.
Also switches on for your website
- Online booking page with live slots
- Deposit taken at booking
- Booking rules, slots & deposits
Best for: Appointment-led businesses — salons, therapists, trainers, clinics.
Thursday 14 March
Optional add-on
Expense tracking
See what you're really keeping, not just what you're billing.
Upload receipts, categorise spend, see real profitability.
What it does
- Snap a photo of a receipt and it's logged and categorised
- Track fuel, materials, insurance and every other cost
- See real profit per job, not just revenue
- Everything organised and ready for your accountant at year end
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A landscaper doing patios and garden builds
Turnover looks healthy but nobody knows the margin per job. Photograph receipts as you go and the monthly view shows what materials, fuel and insurance are actually taking out of each type of work.
Also switches on for your website
- Works behind the scenes — no extra page on your public website.
- Expenses, receipts & profitability
Best for: Anyone who wants to know their actual profit, not just their turnover.
Materials — plumbing supplies
MaterialsFuel
VehiclePublic liability renewal
InsuranceOptional add-on
Document storage
Every certificate, guarantee and policy, organised and never expired by accident.
Certificates, guarantees, RAMS and insurance, organised.
What it does
- Store certificates, RAMS, guarantees and insurance in one vault
- Automatic alerts before anything expires
- Share a certificate or guarantee straight to a customer
- A public certificates page builds trust before you've even quoted
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
An electrician doing domestic and commercial work
Insurance and certification renewals are easy to miss, and customers ask for paperwork you have to dig out. This stores it all, alerts you before anything expires, and can display current credentials on your website.
Also switches on for your website
- Certificates & guarantees page
- Document vault & expiry alerts
Best for: Regulated trades — gas, electrical, construction — and anyone selling on trust.
Optional add-on
Review management
Turns happy customers into public proof, automatically.
Requests reviews automatically, strengthens your Google profile.
What it does
- Sends a review request automatically after a job's marked complete
- Reviews sync to your Google Business Profile
- A live review feed and star rating on your website
- Review schema markup helps stars show up in Google search itself
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A beauty salon with two treatment rooms
Asking for reviews always gets forgotten. This sends a friendly request the morning after each appointment, points happy clients at your Google profile, and flags unhappy ones to you privately first.
Also switches on for your website
- Live review feed
- Review schema for Google stars
- Review requests & syncing
Best for: Any business where trust and star ratings drive the first call.
Punctual, tidy and fair price. Highly recommend.
Fixed the leak same day. Brilliant service.
Optional add-on
Marketing assistant
An AI assistant that keeps your Google profile and offers alive without you writing a word.
AI-written Google Business posts and seasonal offers.
What it does
- AI-drafted Google Business posts, ready to approve in one tap
- Seasonal offer suggestions timed to your trade's busy periods
- Email signup capture built into your site
- Keeps your online presence active even in your busiest weeks
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A landscaper doing patios and garden builds
Nothing has been posted to Google Business in months. The assistant drafts a seasonal post every fortnight using your actual services and area — you read it and tap approve between jobs.
Also switches on for your website
- Offers banner
- Email signup
- Campaigns, posts & seasonal offers
Best for: Busy owners who know marketing matters but never have time for it.
"❄️ Beat the cold snap — book a boiler service this week and get a free safety check. Limited slots left!"
Optional add-on
AI receptionist
Answers enquiries and books jobs on WhatsApp and web, day or night.
Answers enquiries and books jobs on WhatsApp & web, day or night.
What it does
- Responds instantly to enquiries, even at 11pm or on a job
- Understands your services, prices and availability
- Books straight into your diary, or hands over to you when needed
- Available as a chat widget on every page of your website
- Never lets an enquiry go cold overnight again
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
A heating engineer running two vans
A boiler goes at 9pm on a Sunday and the call goes to voicemail, so it goes to the next firm on the list. The receptionist answers, gives a realistic call-out window, takes the postcode and puts the job in your diary for Monday.
Also switches on for your website
- 24/7 AI chat widget on every page
- AI receptionist inbox & handover
Best for: Trades and services that lose jobs to being unreachable out of hours.
Optional add-on
Business reporting
The numbers that actually tell you how the business is doing.
Revenue, conversion rate, average job value, repeat customers.
What it does
- Revenue trends over the last 30, 60 and 90 days
- Quote-to-job conversion rate, so you know what's working
- Average job value and repeat customer rate
- Conversion tracking on every form on your website
Illustrative scenario
A typical situation, not a real customer — we don't have case studies to show yet.
An accountant with a small client list
Where the good work comes from is guesswork. Reporting shows enquiries, conversion rate, average job value and repeat customers by source, so the next decision is made on numbers rather than a hunch.
Also switches on for your website
- Conversion tracking on every form
- Revenue, conversion & job reporting
Best for: Owners who want to make decisions on numbers, not gut feel.
£18.4k
Revenue (90d)
42%
Quote win rate
£312
Avg job value
Build the platform your business actually needs.
Start with the five core modules and add whichever of these earn their keep — nothing is bundled in quietly, and nothing you don't use costs you a penny.
Your next customer is searching right now.
Answer a few questions about your business and watch your website and job system take shape. The five setup stages are free, there's no contract, and your full price is shown before any card details.
One-off build fee · first year of hosting included · 14-day money-back guarantee